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program ruLeS

The Hyundai Board of Excellence program is a national recognition program that rewards top-performing dealerships for sales and service excellence.

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Ranking criteria & weighted percentages

Dealers will be judged equally by these ranked criteria:

1.  Group A – National Top Volume Sales

2. Groups B-H – Regional Performance

Criteria

Dealers

Top sales regionally by RDR volume 

2

Top Balanced Scorecard dealers

2

Program period

January 3, 2025, through January 2, 2026

Competitive groups & winners

Dealers will be designated into eight (8) competitive groups by either 2025 national sales volume or regional performance.

​

  • Group A – Five (5) Winners: Top 5 sales volume dealers nationally

  • Group B – Four (4) Winners: CE Region dealers: Top 2 Sales Volume,
    Top 2 Balanced Scorecard

  • Group C – Four (4) Winners: EA Region dealers: Top 2 Sales Volume,
    Top 2 Balanced Scorecard

  • Group D – Four (4) Winners: MA Region dealers: Top 2 Sales Volume,
    Top 2 Balanced Scorecard

  • Group E – Four (4) Winners: MS Region dealers: Top 2 Sales Volume,
    Top 2 Balanced Scorecard

  • Group F – Four (4) Winners: SC Region dealers: Top 2 Sales Volume,
    Top 2 Balanced Scorecard

  • Group G – Four (4) Winners: SO Region dealers: Top 2 Sales Volume,
    Top 2 Balanced Scorecard

  • Group H – Four (4) Winners: WE Region dealers: Top 2 Sales Volume,
    Top 2 Balanced Scorecard

 

Thirty-three (33) total dealers will win. Group A will take precedence. Dealers who win in the volume categories may not also win in the Balanced Scorecard category – if a dealer is regionally leading in the volume category AND Balanced Scorecard, HMA will award the next ranked dealer based on Balanced Scorecard achievement.

 

Additionally, dealers in Group A will be removed from their regional competition to allow for another dealer to win regionally in volume.

Dealer eligibility

Dealers must meet all the following minimum eligibility requirements:

​

  1. Dealer must be at least 100% Sales Efficient as of October 2025 R12

  2. Dealer must be GDSI 2.0 Compliant or in GDSI 2.0 Approved Active Construction status

  3. Dealer must not be active in Core Operation Performance Program by 2025 YTD

Criteria

Dealers

Top sales nationally by RDR volume

5 

Balanced scorecard

Each dealer will be measured on a monthly Balanced Scorecard, which will be calculated based on the following criteria.

Sales:

  1. Dealer will be measured on 2025 YTD PEP Objective achievement

  2. Dealer will be measured on 2025 YTD Contact After Delivery achievement

  3. Dealer will be measured on 2025 YTD T1 Lead Conversion achievement

  4. Dealer will be measured on 2025 YTD R12 Sales Efficiency achievement

​

Aftersales:

  1. Dealer will be measured on 2025 YTD CPS achievement

  2. Dealer will be measured on 2025 YTD Fix Right the First Time achievement

  3. Dealer will be measured on 2025 YTD Service Retention achievement

  4. Dealer will be measured on 2025 YTD Operational Capacity achievement

​

Business Management:

  1. Dealer must be profitable according to the financial statements submitted to HMA by 2025 YTD

Balanced scorecard critera

0 points

0-99.9%

1 point

100%-109.9%

2 points

110%-119.9%

3 points

120%+

PEP 2.0

0 points

0-92.9%

1 point

93%-94.5%

2 points

94.6%-96.1%

3 points

96.2%+

Contact after delivery

0 points

0-6.1%

1 point

6.2%-7.1%

2 points

7.2%-8.8%

3 points

8.9%+

Tier 1 lead conversion

0 points

0-99.9%

1 point

100%-129.9%

2 points

130%-159.9%

3 points

160%+

Sales efficiency

0 points

0-99.9%

1 point

100%-109.9%

2 points

110%-119.9%

3 points

120%+

Competitive parts sales

0 points

0-92.9%

1 point

93%-94.5%

2 points

94.6%-96.1%

3 points

96.2%+

Fix right first time

0 points

0-59.9%

1 point

60%-74.9%

2 points

75%-89.9%

3 points

90%+

Service retention

0 points

0-99.9%

1 point

100%-116.9%

2 points

117%-139.9%

3 points

140%+

Operational capacity

Program awards

Approved BOE winners will receive the following:

  • Board of Excellence recognition award

  • Press release announcing winning dealerships

  • Use of the Board of Excellence logo for approved advertising over the 12-month period, post program conclusion (January – December 2026)

  • All 2025 BOE winner dealerships will be invited to an all-expense-paid trip to Mallorca, Spain, to recognize their contribution

    • All trip participants will enjoy first class/business class (based upon availability) air travel and hotel amenities.

    • Note: Only the Dealer Principal will be eligible to attend the trip or based on HMA sole discretion.

Tiebreaker

In the event of a tie, highest sales year-to-date will be used as a tiebreaker. The secondary tiebreaker will be highest sales efficiency year-to-date, if necessary.

Standings

Updated standings will be uploaded to the site monthly. Final winners will be based on December 2025 CYTD sales and all standings as of January 2, 2026, Close of Business. For example:

​

  • October 2025 rolling-12 Sales Efficiency

  • Customer Satisfaction November standings

  • Profitability November financial statement

  • Brand Ambassador data as of January 2, 2026

  • OR data pull will be the most current as of program end (January 2, 2026)

Eligible sales

  • New Hyundai vehicles sold, leased, and reported to a retail customer during the program period in accordance with Hyundai policies and procedures.

  • New unregistered HMA executive vehicles, former service rental cars, and dealer-owned demonstrators when sold/leased to a retail customer in accordance with Hyundai policies and procedures.

  • Vehicles entered into SRC-C program are eligible.

Ineligible sales

  • All sales other than those listed under “Eligible sales.”

  • All new/unused Hyundai vehicles sold/leased to a customer prior to or after the program period.

  • Vehicles sold/delivered to the dealership’s leasing company or to any other leasing company.

  • All vehicles placed into dealership demonstrator service or as service loaners (F) and not sold/leased to customers during the program period.

  • Vehicles reported during the program period that are not delivered (i.e., rolled back).

  • Vehicles not reported during the program period (late reporting).

  • Vehicles that have received HMA fleet assistance or qualify as fleet under current guidelines.

  • Vehicles not distributed by HMA.

  • Vehicles sold/leased by a prior dealer in a buy-sell.

General rules

  • Program rules, criteria, performance standards, and awards are subject to modification, amendment, cancelation, or revocation without prior notice and, where necessary, program changes will be communicated during the course of the program.

  • Dealerships earning Board of Excellence status are subject to a compliance audit at the discretion of HMA.

  • Any dealership in litigation with HMA, or which has been subject to audit that disclosed material fraud, or is on COD, will not be eligible for Board of Excellence status, travel awards, or recognition of any kind, subject to review by, and at the discretion of, HMA.

  • HMA may, at its discretion, invite additional dealers who, because of commitment and service “above and beyond,” have contributed to the improvement of HMA sales and customer satisfaction.

  • HMA reserves the right to change or substitute recognition awards of like value at any time.

  • In matters relating to the application and interpretation of any rule/phrase of this program, the decision of HMA shall be final. HMA reserves the right to cancel, amend, or revoke this program at any time. HMA further reserves the right to exclude dealers from the travel award in its sole discretion.

  • This program and these program rules are not a part of, are not merged with, and do not in any way modify or amend the Hyundai Dealer Sales and Service Agreement and Standard Provisions.

BOE_Logo_Horizontal_Blue.png

Have questions about the Hyundai Board of Excellence program? Send us a message.

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Rules_Footer_with-Gradient.webp
Ranking criteria & weighted percentages

Dealers will be judged equally by these ranked criteria:

1.  Group A – National Top Volume Sales

2. Groups B-H – Regional Performance

Criteria

Dealers

Top sales regionally by RDR volume 

2

Top Balanced Scorecard dealers

2

Program period

January 3, 2025, through January 2, 2026

Competitive groups & winners

Dealers will be designated into eight (8) competitive groups by either 2025 national sales volume or regional performance.

​

  • Group A – Five (5) Winners: Top 5 sales volume dealers nationally

  • Group B – Four (4) Winners: CE Region dealers: Top 2 Sales Volume,
    Top 2 Balanced Scorecard

  • Group C – Four (4) Winners: EA Region dealers: Top 2 Sales Volume,
    Top 2 Balanced Scorecard

  • Group D – Four (4) Winners: MA Region dealers: Top 2 Sales Volume,
    Top 2 Balanced Scorecard

  • Group E – Four (4) Winners: MS Region dealers: Top 2 Sales Volume,
    Top 2 Balanced Scorecard

  • Group F – Four (4) Winners: SC Region dealers: Top 2 Sales Volume,
    Top 2 Balanced Scorecard

  • Group G – Four (4) Winners: SO Region dealers: Top 2 Sales Volume,
    Top 2 Balanced Scorecard

  • Group H – Four (4) Winners: WE Region dealers: Top 2 Sales Volume,
    Top 2 Balanced Scorecard

 

Thirty-three (33) total dealers will win. Group A will take precedence. Dealers who win in the volume categories may not also win in the Balanced Scorecard category – if a dealer is regionally leading in the volume category AND Balanced Scorecard, HMA will award the next ranked dealer based on Balanced Scorecard achievement.

 

Additionally, dealers in Group A will be removed from their regional competition to allow for another dealer to win regionally in volume.

Dealer eligibility

Dealers must meet all the following minimum eligibility requirements:

​

  1. Dealer must be at least 100% Sales Efficient as of October 2025 R12

  2. Dealer must be GDSI 2.0 Compliant or in GDSI 2.0 Approved Active Construction status

  3. Dealer must not be active in Core Operation Performance Program by 2025 YTD

Criteria

Dealers

Top sales nationally by RDR volume

5 

Balanced scorecard

Each dealer will be measured on a monthly Balanced Scorecard, which will be calculated based on the following criteria.

Sales:

  1. Dealer will be measured on 2025 YTD PEP Objective achievement

  2. Dealer will be measured on 2025 YTD Contact After Delivery achievement

  3. Dealer will be measured on 2025 YTD T1 Lead Conversion achievement

  4. Dealer will be measured on 2025 YTD R12 Sales Efficiency achievement

​

Aftersales:

  1. Dealer will be measured on 2025 YTD CPS achievement

  2. Dealer will be measured on 2025 YTD Fix Right the First Time achievement

  3. Dealer will be measured on 2025 YTD Service Retention achievement

  4. Dealer will be measured on 2025 YTD Operational Capacity achievement

​

Business Management:

  1. Dealer must be profitable according to the financial statements submitted to HMA by 2025 YTD

Balanced scorecard critera

0 points

0-99.9%

1 point

100%-109.9%

2 points

110%-119.9%

3 points

120%+

Pep 2.0

0 points

0-92.9%

1 point

93%-94.5%

2 points

94.6%-96.1%

3 points

96.2%+

Contact after delivery

Program awards

Approved BOE winners will receive the following:

  • Board of Excellence recognition award

  • Press release announcing winning dealerships

  • Use of the Board of Excellence logo for approved advertising over the 12-month period, post program conclusion (January – December 2026)

  • All 2025 BOE winner dealerships will be invited to an all-expense-paid trip to Mallorca, Spain, to recognize their contribution

    • All trip participants will enjoy first class/business class (based upon availability) air travel and hotel amenities.

    • Note: Only the Dealer Principal will be eligible to attend the trip or based on HMA sole discretion.

Tiebreaker

In the event of a tie, highest sales year-to-date will be used as a tiebreaker. The secondary tiebreaker will be highest sales efficiency year-to-date, if necessary.

Standings

Updated standings will be uploaded to the site monthly. Final winners will be based on December 2025 CYTD sales and all standings as of January 2, 2026, Close of Business. For example:

​

  • October 2025 rolling-12 Sales Efficiency

  • Customer Satisfaction November standings

  • Profitability November financial statement

  • Brand Ambassador data as of January 2, 2026

  • OR data pull will be the most current as of program end (January 2, 2026)

Eligible sales

  • New Hyundai vehicles sold, leased, and reported to a retail customer during the program period in accordance with Hyundai policies and procedures.

  • New unregistered HMA executive vehicles, former service rental cars, and dealer-owned demonstrators when sold/leased to a retail customer in accordance with Hyundai policies and procedures.

  • Vehicles entered into SRC-C program are eligible.

Ineligible sales

  • All sales other than those listed under “Eligible sales.”

  • All new/unused Hyundai vehicles sold/leased to a customer prior to or after the program period.

  • Vehicles sold/delivered to the dealership’s leasing company or to any other leasing company.

  • All vehicles placed into dealership demonstrator service or as service loaners (F) and not sold/leased to customers during the program period.

  • Vehicles reported during the program period that are not delivered (i.e., rolled back).

  • Vehicles not reported during the program period (late reporting).

  • Vehicles that have received HMA fleet assistance or qualify as fleet under current guidelines.

  • Vehicles not distributed by HMA.

  • Vehicles sold/leased by a prior dealer in a buy-sell.

General rules

  • Program rules, criteria, performance standards, and awards are subject to modification, amendment, cancelation, or revocation without prior notice and, where necessary, program changes will be communicated during the course of the program.

  • Dealerships earning Board of Excellence status are subject to a compliance audit at the discretion of HMA.

  • Any dealership in litigation with HMA, or which has been subject to audit that disclosed material fraud, or is on COD, will not be eligible for Board of Excellence status, travel awards, or recognition of any kind, subject to review by, and at the discretion of, HMA.

  • HMA may, at its discretion, invite additional dealers who, because of commitment and service “above and beyond,” have contributed to the improvement of HMA sales and customer satisfaction.

  • HMA reserves the right to change or substitute recognition awards of like value at any time.

  • In matters relating to the application and interpretation of any rule/phrase of this program, the decision of HMA shall be final. HMA reserves the right to cancel, amend, or revoke this program at any time. HMA further reserves the right to exclude dealers from the travel award in its sole discretion.

  • This program and these program rules are not a part of, are not merged with, and do not in any way modify or amend the Hyundai Dealer Sales and Service Agreement and Standard Provisions.

0 points

0-6.1%

1 point

6.2%-7.1%

2 points

7.2%-8.8%

3 points

8.9%+

Tier 1 lead conversion

0 points

0-99.9%

1 point

100%-129.9%

2 points

130%-159.9%

3 points

160%+

Sales efficiency

0 points

0-99.9%

1 point

100%-109.9%

2 points

110%-119.9%

3 points

120%+

Competitive parts sales

0 points

0-92.9%

1 point

93%-94.5%

2 points

94.6%-96.1%

3 points

96.2%+

Fix right first time

0 points

0-59.9%

1 point

60%-74.9%

2 points

75%-89.9%

3 points

90%+

Service retention

0 points

0-99.9%

1 point

100%-116.9%

2 points

117%-139.9%

3 points

140%+

Operational capacity

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