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2024 program rules 

The Hyundai Board of Excellence program is a national recognition program that rewards top-performing dealerships for sales and service excellence.

Program period

January 3, 2024, through January 2, 2025

Competitive groups & winners

Dealers will be designated into eight (8) competitive groups by either 2024 national sales volume or regional performance.

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  • Group A – Five (5) winners: Top 5 sales volume dealers nationally.

  • Group B – Five (5) winners: CE Region dealers: Top 3 sales volume, Top 1 ranked Sales/Service Keys to Success, Top 1 Competitive Parts Sales % of objective.

  • Group C – Five (5) winners: EA Region dealers: Top 3 sales volume, Top 1 ranked Sales/Service Keys to Success, Top 1 Competitive Parts Sales % of objective.

  • Group D – Five (5) winners: MA Region dealers: Top 3 sales volume, Top 1 ranked Sales/Service Keys to Success, Top 1 Competitive Parts Sales % of objective.

  • Group E – Five (5) winners: MS Region dealers: Top 3 sales volume, Top 1 ranked Sales/Service Keys to Success, Top 1 Competitive Parts Sales % of objective.

  • Group F – Five (5) winners: SC Region dealers: Top 3 sales volume, Top 1 ranked Sales/Service Keys to Success, Top 1 Competitive Parts Sales % of objective.

  • Group G – Five (5) winners: SO Region dealers: Top 3 sales volume, Top 1 ranked Sales/Service Keys to Success, Top 1 Competitive Parts Sales % of objective.

  • Group H – Five (5) winners: WE Region dealers: Top 3 sales volume, Top 1 ranked Sales/Service Keys to Success, Top 1 Competitive Parts Sales % of objective.

 

Forty (40) total dealers will win. Group A will take precedence.  Dealers winning in Group A will be removed from their regional competition to allow for another dealer to win regionally. 

Dealer eligibility

Ranking criteria & weighted percentages

Dealers will be judged equally by these ranked criteria:

1.  Group A – National Top Volume Sales

2. Groups B-H – Regional Performance

Program awards

Approved BOE winners will receive the following:

  • Board of Excellence recognition award

  • Press release announcing winning dealerships

  • Use of the Board of Excellence logo for approved advertising over the 12-month period, post program conclusion (January – December 2025)

  • All 2024 BOE dealerships will be invited to an all-expense-paid trip to New Zealand to recognize their contribution

    • All trip participants will enjoy first class/business class (based upon availability) air travel and hotel amenities

    • Note: Only the Dealer Principal will be eligible to attend the trip

Tiebreaker

In the event of a tie, highest sales year-to-date will be used as a tiebreaker. The secondary tiebreaker will be highest sales efficiency year-to-date, if necessary.

Standings

Updated standings will be uploaded to the site monthly. Final winners will be based on December 2024 CYTD sales and all standings as-of 1/2/25 Close of Business.  For example:

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  • October 2024 rolling-12 sales efficiency

  • Keys To Success November standings

  • Profitability November standings

  • Brand Ambassador Q4 data as of 1/2/25

Eligible sales

  • New Hyundai vehicles sold, leased and reported to a retail customer during the program period.

  • New unregistered HMA executive vehicles, former service rental cars and dealer-owned demonstrators when sold/leased to a retail customer in accordance with Hyundai policies and procedures.

  • Vehicles entered into SRC-C program are eligible.

Ineligible sales

  • All sales other than those listed under “Eligible sales.”

  • All new/unused Hyundai vehicles sold/leased to a customer prior to or after the program period.

  • Vehicles sold/delivered to the dealership’s leasing company or to any other leasing company.

  • All vehicles placed into dealership demonstrator service or as service loaners (F), and not sold/leased to customers during the program period.

  • Vehicles reported during the program period that are not delivered (i.e., rolled back).

  • Vehicles not reported during the program period (late reporting).

  • Vehicles that have received HMA fleet assistance or qualify as fleet under current guidelines.

  • Vehicles not distributed by HMA.

  • Vehicles sold/leased by a prior dealer in a buy-sell.

General rules

  • Program rules, criteria, performance standards and awards are subject to modification, amendment, cancelation, or revocation without prior notice and, where necessary, program changes will be communicated during the course of the program.

  • Dealerships earning Board of Excellence status are subject to a compliance audit at the discretion of HMA.

  • Any dealership in litigation with HMA, or which has been subject to audit that disclosed material fraud, or is on COD, will not be eligible for Board of Excellence status, travel awards or recognition of any kind, subject to review by, and at the discretion of, HMA.

  • HMA may, at its discretion, invite additional dealers who, because of commitment and service “above and beyond”, have contributed to the improvement of HMA sales and customer satisfaction.

  • HMA reserves the right to change or substitute recognition awards of like value at any time.

  • In matters relating to the application and interpretation of any rule/phrase of this program, the decision of HMA shall be final. HMA reserves the right to cancel, amend or revoke this program at any time.

  • This program and these program rules are not a part of, are not merged with, and do not in any way modify or amend the Hyundai Dealer Sales and Service Agreement and Standard Provisions.

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